Visa USA created an online campaign in conjunction with MSN called "Ideas Happen," which rewarded twelve 18-29 year-olds with $25,000 each in seed money to bring their ideas to life. In order to provide their winners with the resources and tools to make their ideas impactful, Visa hired Y&S to create a custom workshop that offered critical insight and tools to help the program's winners achieve even greater success.
The Y&S Team was engaged to create a unique winner experience, and whisked the winners off to Los Angeles in "celebrity-like" style for a knowledge-rich and fun-filled whirlwind of experiences. By meeting leading industry experts with the critical knowledge needed to make any idea come to life, winners were profoundly impacted by Visa's support and encouragement, and they left with their feet firmly planted on a path that would help them to maximize the use of their prize money. Now in its second year, the contest will continue to impact the lives of talented individuals from around the country, and Y&S will again provide the Winners Workshop for the "Ideas Happen" winners.
