Oxygen Media was eager to enhance their appeal to the 18-34 year-old female demographic through their "Build Your Own Business" contest. They hired Y&S to assist with increasing the number of applications submitted and boosting the prize package offered to winners.
To make Oxygen's grand prize package more compelling, Y&S created a customized workshop for contest winners to be held at Oxygen Media's headquarters in New York City. Led by Jennifer Kushell and the Y&S Team, this intense one-day workshop introduced winners to experts in public relations, legal matters, and numerous other areas to help winners increase their chances of business success.
